Meta App Event Tracking

Updated: Sep 26, 2023

Meta App Events allows your app or web page to track events, such as a person installing your app or completing a purchase.

For information on tracking App Events for Business Messaging, please see the App Events API for Business Messaging in our Messenger Platform documentation.

Common Uses

• Track events in Android apps
• Track events in iOS apps
• Track events using Codeless App Events

Documentation Contents

Overview

Explanations of requirements and usage.

Guides

Learn how to track specific app events, set up codeless event tracking, and more.

Best Practices

Tips for using this product effectively.

Get Started

Short tutorials to track specific app events on your platform. Android | iOS

Reference

Product specifications and endpoint references.

Support

Frequently asked questions about app events.