Automotive ads

Updated: Jun 24, 2026

Facebook's automotive ads use cross-device intent signals to automatically show vehicles from your inventory, automatically generating a creative for each vehicle, on Facebook. Automotive ads are a vertical solution for the automotive industry that includes a custom creative format, data models, and ads delivery optimization important for automotive clients.

Common uses

Automotive inventory ads

If any of the following scenarios apply to you, use automotive inventory ads:

• You currently use ads to drive automotive sales.
• You already use Facebook ads to drive sales and traffic from new customers with non-automotive inventory ads, and you want to improve performance of your ads, and automate your work so that more products from your catalog can be advertised.
• You want a continuously running solution that re-engages existing customers and acquires new customers by driving traffic and conversions.

Automotive model ads

Facebook's automotive model ads use cross-device intent signals to automatically promote relevant vehicle models and offers on Facebook and Instagram. A vehicle models and offers catalog consists of information about the offers, corresponding vehicles, and markets/regions where the offer is valid.

Documentation contents

Overview

Explanations of core concepts and usage requirements.

Get started

A list of steps on how to get started with automotive ads.

Guides

Use case-based guides to help you perform specific actions.

Reference

Product specifications and endpoint references.