Supported partnership ads configurations

Updated: Jun 30, 2026

The Instagram Partnership Ads API supports the following partnership ad configurations. Each linked page covers the prerequisites, parameters, and examples for that configuration.

Placement asset customization

Boost existing Instagram posts as partnership ads with Placement asset customization.

Advantage+ creative

Boost existing Instagram posts as partnership ads with Advantage+ creative.

Click to message destinations

Create partnership ads that click to different messaging destinations.

Partnership ads with Advantage+ catalog ads

Create partnership ads using Advantage+ catalog ads with either a carousel or collection format.

Testimonials in partnership ads

Add testimonials from partners about their experience with your product or service.

Lead generation for partnership ads

Gather contact information from people who might be interested in your product or service.