Targeting Search

Updated: Feb 9, 2026

Target Ad sets on a number of criteria you provide in targeting specs. Most targets are predefined values, such as country "Japan" or city "Tokyo".

Find valid values with Marketing API, Targeting Search: https://graph.facebook.com/{API_VERSION}/search. You must provide your query string in UTF8 format.

Targeting option status

To verify current and/or planned status of targeting objects, use the targeting_option_list parameter:

curl -G \
  -d 'targeting_option_list=[<TARGETING_OPTION_ID>,<TARGETING_OPTION_ID>]'
  -d 'type=targetingoptionstatus'
  https://graph.facebook.com/<API_VERSION>/search

The response:

{"data":[{"id":"<TARGETING_OPTION_ID>","current_status":"NON-DELIVERABLE"},{"id":"<TARGETING_OPTION_ID>","current_status":"NON-DELIVERABLE","future_plan":[{"key":"2018-05-10T00:00:00+0000","value":"DEPRECATING"}]}]

Return fields

Field Value

current_status * NORMAL * NON-DELIVERABLE - Does not deliver, though the ad set may continue to deliver according to predetermined rules. * DEPRECATING - Ad sets targeted at this objective continue to deliver, but the object can't be used to create new or update ad sets. When updated, ad sets with this term will be rejected, unless the term is removed. * NON-DELIVERABLE-IN-EXCLUSION - The object can't be used in targeting exclusions. * UNKNOWN

future_plan Map of timestamp to status. Returns a map of dates and planned statuses, which are the same values as available under current_status.

Field	Value
`current_status`	* `NORMAL` * `NON-DELIVERABLE` - Does not deliver, though the ad set may continue to deliver according to predetermined rules. * `DEPRECATING` - Ad sets targeted at this objective continue to deliver, but the object can't be used to create new or update ad sets. When updated, ad sets with this term will be rejected, unless the term is removed. * `NON-DELIVERABLE-IN-EXCLUSION` - The object can't be used in targeting exclusions. * `UNKNOWN`
`future_plan`	Map of timestamp to status. Returns a map of dates and planned statuses, which are the same values as available under `current_status`.

Geographic

Search targeting by country, country group, city, state, zip code, and other geographic areas at type=adgeolocation. You can specify optional parameters with type=adgeolocation. To find the United States' country code:

curl -G \
  -d 'location_types=["country"]' \
  -d 'type=adgeolocation' \
  -d 'q=un' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v<API_VERSION>/search

The response:

{
  "data": [
    {
      "key": "GB",
      "name": "United Kingdom",
      "type": "country",
      "supports_city": false,
      "supports_region": false
    },
    {
      "key": "AE",
      "name": "United Arab Emirates",
      "type": "country",
      "supports_city": false,
      "supports_region": false
    },
    {
      "key": "UM",
      "name": "United States Minor Outlying Islands",
      "type": "country",
      "supports_city": false,
      "supports_region": false
    }
  ]
}

key is a fixed number unique in per category, such as countries or country groups. Other fields, including name, are subject to change. Use key to define Targeting Specs.

In the response:

if supports_region is true, this country has region codes
if supports_city is true, this country has city codes

Name	Description
`location_types` type: array	`country`, `country_group`, `region`, `city`, `zip`, `geo_market`, or `electoral_district`, latter only in US. `location_types` is preferred over `type=adcountry`, and so on.
`region_id` type: int	Region to search from
`country_code` type: string	Country to search from: `country_code=US`

Countries

Every country you can target has a country code. Optional parameters for type=adgeolocation&location_types=['country']:

Name	Description
`q` type: string	The string to autocomplete values. To list all countries with `location_types=['country']`, leave this blank `q=`, and set limit to a large number `limit=1000`
`match_country_code` type: boolean	Defaults to `false`. Find country by country code. Match Country by `country_code` versus `name`

Country group

All country groups have a code to search and get a list of countries. For all country groups named mercosur:

curl -G \
  -d 'location_types=["country_group"]' \
  -d 'type=adgeolocation' \
  -d 'q=mercosur' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v<API_VERSION>/search

The response:

{
  "data": [
    {
      "key": "mercosur",
      "name": "Mercosur",
      "type": "country_group",
      "country_codes": [
        "BR",
        "AR",
        "UY",
        "PY",
        "VE"
      ],
      "is_worldwide": false,
      "supports_region": true,
      "supports_city": true
    }
  ]
}

If is_worldwide is true, this is a worldwide country group. If supports_region is true, the country group has region codes. If supports_city is true, the group has city codes.

Regions

To search for all regions starting the code al:

curl -G \
  -d 'location_types=["region"]' \
  -d 'type=adgeolocation' \
  -d 'q=al' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v<API_VERSION>/search

The response:

{
  "data": [
    {
      "key": "3843",
      "name": "Alabama",
      "type": "region",
      "country_code": "US",
      "country_name": "United States",
      "supports_region": true,
      "supports_city": true
    },
    {
      "key": "3844",
      "name": "Alaska",
      "type": "region",
      "country_code": "US",
      "country_name": "United States",
      "supports_region": true,
      "supports_city": true
    },
    {
      "key": "527",
      "name": "Alberta",
      "type": "region",
      "country_code": "CA",
      "country_name": "Canada",
      "supports_region": true,
      "supports_city": true
    },
    {
      "key": "1089",
      "name": "Alsace",
      "type": "region",
      "country_code": "FR",
      "country_name": "France",
      "supports_region": true,
      "supports_city": true
    }
  ]
}

Options for type=adgeolocation&location_types=['region']:

Name	Description
`q` type: string	String to autocomplete values. To get all countries with `location_types=['region']`: provide no parameters, `q=`, and set the limit to a large number, `limit=1000`

If supports_region is true, you can target this region. If supports_city is true, the region has city codes.

Cities

Since March 2019, several cities have been reclassified to other roles, but you can continue to use city. The search will return results that were formerly cities.

To search codes for all cities starting with Manhattan:

curl -G \
     -d 'location_types=["city"]' \
     -d 'type=adgeolocation' \
     -d 'q=Manhattan' \
     -d 'access_token=ACCESS_TOKEN' \
     https://graph.facebook.com/VERSION/search

The response:

{
  "data": [
    {
      "key": "2447439",
      "name": "Manhattan",
      "type": "city",
      "country_code": "US",
      "country_name": "United States",
      "region": "Kansas",
      "region_id": 3859,
      "supports_region": true,
      "supports_city": true
    },
    {
      "key": "2439596",
      "name": "Manhattan",
      "type": "city",
      "country_code": "US",
      "country_name": "United States",
      "region": "Illinois",
      "region_id": 3856,
      "supports_region": true,
      "supports_city": true
    },
    {
      "key": "2479541",
      "name": "Manhattan",
      "type": "city",
      "country_code": "US",
      "country_name": "United States",
      "region": "Montana",
      "region_id": 3869,
      "supports_region": true,
      "supports_city": true
    },
    {
      "key": "2428908",
      "name": "Manhattan",
      "type": "city",
      "country_code": "US",
      "country_name": "United States",
      "region": "Florida",
      "region_id": 3852,
      "supports_region": true,
      "supports_city": true
    },
    {
      "key": "2703980",
      "name": "Manhattan",
      "type": "subcity",
      "country_code": "US",
      "country_name": "United States",
      "region": "New York",
      "region_id": 3875,
      "supports_region": true,
      "supports_city": true,
      "geo_hierarchy_level": "SUBCITY",
      "geo_hierarchy_name": "BOROUGH"
    },
   ...

If supports_region is true, the region for this city is available for targeting. If supports_city is set true, this city is available for targeting.

Geographic areas

You can target additional geographic areas. Some of these areas are not yet defined, as noted below.

Area	Description
`LARGE_GEO_AREA`	Known commonly as a district or governorate covering hundreds of square kilometers or more. Example: `Akkar` in `Lebanon`.
`MEDIUM_GEO_AREA`	Known commonly as a county, covering more than one city. Example: `Henrico` county in the state of `Virginia` in `United States`
`SMALL_GEO_AREA`	Known commonly as a residential area near a city or town. Example: `El Rosario` near Marbella in `Spain`.
`SUBCITY`	Such as a borough. Example: `Brooklyn` in `New York`.
`NEIGHBORHOOD`	Area within a city. Example: `Barton Estates, Irving` in `Texas`.
`SUBNEIGHBORHOOD`	Not yet available.
`METRO_AREA`	Densely populated area surrounding a larger city. Not yet available.

The hierarchy of geographical areas is as follows, from largest to smallest:

REGION
LARGE_GEO_AREA
MEDIUM_GEO_AREA
SMALL_GEO_AREA
METRO_AREA
CITY
SUBCITY
NEIGHBORHOOD
SUBNEIGHBORHOOD

Zip code

You can also search zip codes to target on Facebook. For zip code search, use adgeolocation with location_types=['zip']. Visit the Meta Helpcenter⁠ to view a list of countries with supported Zip codes.

Search zip codes starting with 9:

curl -G \
  -d 'location_types=["zip"]' \
  -d 'type=adgeolocation' \
  -d 'q=9' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/LATEST-API-VERSION/search

The response:

{
  "data": [
    {
      "key": "US:90028",
      "name": "90028",
      "type": "zip",
      "country_code": "US",
      "country_name": "United States",
      "region": "California",
      "region_id": 3847,
      "primary_city": "Los Angeles",
      "primary_city_id": 2420379,
      "supports_region": true,
      "supports_city": true
    },
    {
      "key": "US:94110",
      "name": "94110",
      "type": "zip",
      "country_code": "US",
      "country_name": "United States",
      "region": "California",
      "region_id": 3847,
      "primary_city": "San Francisco",
      "primary_city_id": 2421836,
      "supports_region": true,
      "supports_city": true
    },
    {
      "key": "US:94501",
      "name": "94501",
      "type": "zip",
      "country_code": "US",
      "country_name": "United States",
      "region": "California",
      "region_id": 3847,
      "primary_city": "Alameda",
      "primary_city_id": 2417628,
      "supports_region": true,
      "supports_city": true
    },
    {
      "key": "US:95190",
      "name": "95190",
      "type": "zip",
      "country_code": "US",
      "country_name": "United States",
      "region": "California",
      "region_id": 3847,
      "primary_city": "San Jose",
      "primary_city_id": 2421846,
      "supports_region": true,
      "supports_city": true
    }
  ]
}

Locales

Targetable locales by locale codes. To search for all locales starting with en:

curl -G \
  -d 'type=adlocale' \
  -d 'q=en' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v<API_VERSION>/search

The response:

{
{
      "data": [
        {
          "key": 51,
          "name": "English (Upside Down)"
        },
        {
          "key": 6,
          "name": "English (US)"
        },
        {
          "key": 24,
          "name": "English (UK)"
        }
      ]
    }
}

Name	Description
`q` type: string	String to autocomplete values. To get all locales, leave this blank, `q=`, and set the limit to a large number `limit=1000`

Geomarket codes

To get these, specify type=adgeolocation and location_types=['geo_market'] in your query. To search for Comscore codes that start with "New":

curl -G \
  -d 'location_types=["geo_market"]' \
  -d 'type=adgeolocation' \
  -d 'q=New' \
  -d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/search

The result:

{  
  "data": [  
    {  
      "key": "COMSCORE_MARKET:2051",  
      "name": "New Orleans, LA",  
      "type": "geo_market",  
      "country_code": "US",  
      "country_name": "United States",  
      "supports_region": true,  
      "supports_city": true  
    },  
    {  
      "key": "COMSCORE_MARKET:2001",  
      "name": "New York, NY",  
      "type": "geo_market",  
      "country_code": "US",  
      "country_name": "United States",  
      "supports_region": true,  
      "supports_city": true  
    },  
    {  
      "key": "COMSCORE_MARKET:2031",  
      "name": "Hartford-New Haven, CT",  
      "type": "geo_market",  
      "country_code": "US",  
      "country_name": "United States",  
      "supports_region": true,  
      "supports_city": true  
    },  
  
    {  
....  
    }  
  ]  
}

Electoral districts

To search for Electoral Districts to target, specify type=adgeolocation and location_types=['electoral_district']. To search for Electoral Districts in California:

curl -G \
  -d 'location_types=["electoral_district"]' \
  -d 'type=adgeolocation' \
  -d 'q=California' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v<API_VERSION>/search

The response:

{
  "data": [
    {
      "key": "US:CA14",
      "name": "California's 14th District",
      "type": "electoral_district",
      "country_code": "US",
      "country_name": "United States",
      "region": "California",
      "region_id": 3847,
      "supports_region": true,
      "supports_city": true
    },
    {
      "key": "US:CA02",
      "name": "California's 2nd District",
      "type": "electoral_district",
      "country_code": "US",
      "country_name": "United States",
      "region": "California",
      "region_id": 3847,
      "supports_region": true,
      "supports_city": true
    },
 ...
}

Geo locations metadata

You can use additional optional parameters with type=adgeolocationmeta:

curl -G \
  -d 'cities=[2418779]' \
  -d 'zips=["US:90210"]' \
  -d 'countries=["US","JP"]' \
  -d 'regions=[10]' \
  -d 'type=adgeolocationmeta' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v<API_VERSION>/search

The response is a JSON object with metadata for geo locations specified:

{
  "data": {
    "countries": {
      "US": {
        "key": "US",
        "type": "country",
        "name": "United States",
        "supports_city": true,
        "supports_region": true
      },
      "JP": {
        "key": "JP",
        "type": "country",
        "name": "Japan",
        "supports_city": true,
        "supports_region": true
      }
    },
    "regions": {
      "10": {
        "key": "10",
        "type": "region",
        "name": "Dubai",
        "country_code": "AE",
        "supports_city": true,
        "supports_region": false
      }
    },
    "cities": {
      "2418779": {
        "key": "2418779",
        "type": "city",
        "name": "Danville",
        "region_id": 3847,
        "region": "California",
        "country_code": "US",
        "supports_city": true,
        "supports_region": true
      }
    },
    "zips": {
      "US:90210": {
        "key": "US:90210",
        "type": "zip",
        "name": "90210",
        "primary_city": "Beverly Hills",
        "region_id": 3847,
        "region": "California",
        "country_code": "US",
        "supports_city": true,
        "supports_region": true
      }
    }
  }
}

Options:

Name	Description
`countries` type: string	Array of country codes
`regions` type: integer	Array of region codes
`country_groups` type: string	Array of country group codes
`cities` type: integer	Array of city keys
`zips` type: string	Array of full zip codes. For example `US:92103`

Radius suggestions

To target around a specific location, get a suggested radius reach enough people with suggested_radius:

curl -G \
  -d 'latitude=37.449478' \
  -d 'longitude=-122.173016' \
  -d 'type=adradiussuggestion' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v<API_VERSION>/search

The response is JSON object with suggested_radius and distance_unit.

{
  "data": [
    {
      "suggested_radius": 10,
      "distance_unit": "mile"
    }
  ]
}

Example fetching suggested_radius with a distance_unit specified:

curl -G \
  -d 'latitude=37.449478' \
  -d 'longitude=-122.173016' \
  -d 'type=adradiussuggestion' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v<API_VERSION>/search

{
  "data": [
    {
      "suggested_radius": 16,
      "distance_unit": "kilometer"
    }
  ]
}

Use these parameters:

Name	Description
`latitude` type: float	Required. Latitude of the location
`longitude` type: float	Required. Longitude of the location
`distance_unit` type: string	Optional. Unit of measurement, `mile` or `kilometer`

See also Local Awareness Ads to use with suggestions.

Interests

Send a GET request to the /search endpoint and set type to adinterest and q to the specific interest to search:

curl -G \
  -d 'type=adinterest' \
  -d 'q=baseball' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v<API_VERSION>/search

The response will return the following fields:

Name	Description
`id` integer	Facebook ID of interest targeting
`locale` string	If available, retrieve content in language of a particular locale in the format `language_TERRITORY`. Default `en_US`
`name` string	Name of interest
`path` array of strings	Includes category and any parent categories for targeting

Interest suggestions

Send a GET request to the /search endpoint and set type to adinterestsuggestion to get a list of suggested interests related to your interest.

Sample query

curl -G \
  -d 'interest_list=["Basketball"]' \
  -d 'type=adinterestsuggestion' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/<API_VERSION>/search

Sample response

{
  "data": [
    {
      "id": "6003598240487",
      "name": "la biblia",
      "audience_size": 7419780,
      "path": [
  ],
      "description": null
   },
   {
      "id": "6003022269556",
      "name": "Rugby football",
      "audience_size": 13214830,
      "path": [
  ],
      "description": null
   },
   {
      "id": "6003146664949",
      "name": "Netball",
      "audience_size": 4333770,
      "path": [
  ],
"description": null
   },
   {
      "id": "6003013291881",
      "name": "Kaizer Chiefs F.C.",
      "audience_size": 1812850,
      "path": [
  ],
      "description": null
  },
  ....
  {
      "id": "6003400886535",
      "name": "espn sportscenter",
      "audience_size": 222960,
      "path": [
  ],
     "description": null
  },
  {
     "id": "6002925969459",
     "name": "watching movies",
     "audience_size": 4630950,
     "path": [
  ],
     "description": null
  },
  {
     "id": "6003214125247",
     "name": "lakers",
     "audience_size": 340360,
     "path": [
  ],
     "description": null
  }

Options include:

Name	Description
`interest_list` type: array of strings	Required. List of terms you want suggestions for. Case sensitive.

Limitations

Not all available interests will be returned in a search.
Interests may be renamed at any time, and validating by name may fail when this happens. Therefore, validate interests by interest_fbid_list rather than by name. Check if terms are valid, by querying with type=adinterestvalid and the interest to validate:

curl -G \
  -d 'interest_list=["Japan","nonexistantkeyword"]' \
  -d 'type=adinterestvalid' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v<API_VERSION>/search

The response:

{
  "data": [
    {
      "name": "Japan",
      "valid": true,
      "id": 6003700426513,
      "audience_size": 68310258
    },
    {
      "name": "nonexistantkeyword",
      "valid": false
    }
  ]
}

Options:

Name	Description
`interest_list` type: array of strings	Required, if there is no `interest_fbid_list`. List of terms to validate. Case sensitive.
`interest_fbid_list` type: array of IDs	Required, if there is no `interest_list`. List of IDs to validate.

Interests

To browse possible interests to target, send a GET request to the /search endpoint with type set to adTargetingCategory and class to interests.

curl -G \
  -d 'type=adTargetingCategory' \
  -d 'class=interests' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v<API_VERSION>/search

Limitations

Not all available interests will be returned in a search.

Behaviors

Target based on a user's actions or past purchase behavior. Retrieve all possible behavior targeting options with type=adTargetingCategory&class=behaviors.

curl -G \
  -d 'type=adTargetingCategory' \
  -d 'class=behaviors' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v<API_VERSION>/search

The response contains the following:

Name	Description
`name` type: string	Name of behavior targeting
`id` type: integer	Facebook ID of behavior targeting
`audience_size_lower_bound` integer	Estimated lower bound target audience size
`audience_size_upper_bound` integer	Estimated upper bound target audience size
`path` type: array of strings	Category and any parent categories for this targeting
`description` type: string	Describes target audience
`type` type: string	Targeting category class

Demographics

This includes workplace, education, job title types and relationship status types. You can also target based on recency of a life event: 3 months, 6 months, and 1 year. You can reference schools to target by an id and name.

To search for all schools starting with ha:

curl -G \
  -d 'type=adeducationschool' \
  -d 'q=ha' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v<API_VERSION>/search

The response:

 {
  "data": [
    {
      "name": "Harvard University",
      "id": 105930651606,
      "coverage": 8395398,
      "subtext": "Cambridge, Massachusetts"
    },
    {
      "name": "Hajvery University",
      "id": 148971135122588,
      "coverage": 124162
    },
    {
      "name": "Harvard-Westlake School",
      "id": 107799365910274,
      "coverage": 14106
    }
  ]
}

Education majors

Target majors by an id and name. To search for all majors that start with ph:

curl -G \
  -d 'type=adeducationmajor' \
  -d 'q=ph' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v<API_VERSION>/search

The response:

{
  "data": [
    {
      "name": "Photography",
      "id": 108170975877442,
      "coverage": 613618
    },
    {
      "name": "Physics",
      "id": 109279729089828,
      "coverage": 942491
    },
    {
      "name": "Philosophy",
      "id": 108026662559095,
      "coverage": 701271
    }
  ]
}

Work employer

Reference targetable employers by id and name. To search for all work employer starting with mic:

curl -G \
  -d 'type=adworkemployer' \
  -d 'q=mic' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v<API_VERSION>/search

The response:

{
  "data": [
    {
      "name": "Western Michigan University",
      "id": 10022826163,
      "coverage": 24366
    },
    {
      "name": "University of Michigan",
      "id": 21105780752,
      "coverage": 17357
    },
    {
      "name": "Michigan State University - SPARTANS",
      "id": 8891783019,
      "coverage": 65853
    }
  ]
}

Job title

Every self-declared, targetable job title has an id and name. To get all job titles that include Business Analyst:

curl -G \
  -d 'type=adworkposition' \
  -d 'q=Business Analyst' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v<API_VERSION>/search

The response:

{
   "data": [
    {
      "name": "Business Analyst",
      "id": 105763692790962,
      "coverage": 282124
    },
    {
      "name": "Financial Analyst",
      "id": 112930925387573,
      "coverage": 212889
    }
  ]
}

The response has these fields:

Name	Description
`name` type: string	Name of demographic targeting
`id` type: integer	Facebook ID of demographic targeting
`coverage` type: int	Estimated target audience size
`subtext` type: string	Description for target audience

The following are common parameters for this API. For type-specific input parameters, see the details below.

Parameter Name	Description
`q`	Required for most search types. String to autocomplete values.
`type`	Required. Type of autocomplete data to retrieve. See below
`list`	Optional. Retrieve preferred Facebook global ID's instead of FIPS codes. Supported for `adzipcode` When used, value must equal `GLOBAL`
`limit`	Optional. Maximum results to return, defaults 8

Based on the category of autocomplete data, provide the appropriate type. To retrieve locales, specify type=adlocale. Valid categories are:

Value for the type parameter	Description
adeducationschool	Autocomplete college targeting
adeducationmajor	Autocomplete college major targeting
adgeolocation	Autocomplete combined for country, city, state, and zip
adgeolocation.adcountry	Autocomplete for country
adgeolocation.adzipcode	Autocomplete for zip code
adgeolocation.adgeolocationmeta	Additional metadata for geolocations
adgeolocation.adradiussuggestion	Returns recommended radius around location
adinterest	Autocomplete locale targeting
adinterest.adinterestsuggestion	Suggestions based on interest targeting
adinterest.adinterestvalid	Validates string as valid interest targeting option
adlocale	Autocomplete locale targeting
adTargetingCategory	Parameter `q` ignored. See all possible targeting options for class with parameter `class`. Possible values of `class`: `interests`, `behaviors`, `demographics`, `life_events`, `industries`, `income`, `family_statuses`, `user_device`, `user_os`
adworkemployer	Autocomplete values for work employer
adworkposition	Autocomplete values for job title

Demographic browse

Retrieve all possible demographic targeting options with type=adTargetingCategory and a class.

Name	Description
`class` type: string	Specify one: `life_events`, `industries`, `income`, `family_statuses`, `user_device`. Specifying `demographics` retrieves all. Demographic targeting options are not available in all countries. Facebook may return different results, including empty results, depending on the home country setting of the user whose access token is being used to make this API call.

The response contains these fields:

Name	Description
`name` type: string	Name of the demographic targeting
`id` type: integer	Facebook ID of the demographic targeting
`audience_size_lower_bound` integer	Estimated lower bound target audience size
`audience_size_upper_bound` integer	Estimated upper bound target audience size
`description` type: string	Description of the target audience
`type` type: string	Type of demographic. Useful if you retrieve all demographics.
`path` type: array of strings	Includes the category and any parent categories the targeting falls into

Manage Catalog Items

Facebook Account-Level Permissioning

Instagram Partnership Ads with a New Ad Creative

Threads Ads

Targeting Expansion

Managed Partner Ads: Integration

Managed Partner Ads API Guide

Generate an Access Token for the Admin System User

Quickstart

Targeting Search ​

Targeting option status ​

Return fields ​

Geographic ​

Countries ​

Country group ​

Regions ​

Cities ​

Geographic areas ​

Zip code ​

Locales ​

Geomarket codes ​

Electoral districts ​

Geo locations metadata ​

Radius suggestions ​

Interests ​

Interest suggestions ​

Sample query ​

Sample response ​

Limitations ​

Interests ​

Limitations ​

Behaviors ​

Demographics ​

Education majors ​

Work employer ​

Job title ​

Targeting Search

Targeting option status

Return fields

Geographic

Countries

Country group

Regions

Cities

Geographic areas

Zip code

Locales

Geomarket codes

Electoral districts

Geo locations metadata

Radius suggestions

Interests

Interest suggestions

Sample query

Sample response

Limitations

Interests

Limitations

Behaviors

Demographics

Education majors

Work employer

Job title