Get started

Updated: Dec 5, 2025

This guide explains how to set up your catalog for automotive ads.

Before you start

To create automotive ads, you need a Facebook Page⁠ and an ad account⁠.

Step 1: Create your automotive catalog

To create an automotive catalog, connect a data feed or upload data to Meta servers. The data should contain all the required fields for the vehicles that you want to advertise. The Reference lists the required fields.

Step 2: Set up automotive events on your website

Automotive ads use standard and required events, and every event has a set of parameters. You can use the Meta Pixel on your website and mobile app events in your Android app and iOS app.

Step 3: Build your automotive audience

To successfully build and manage your audience, you can:

• Associate your Pixel with your catalog
• Retarget an audience

Step 4: Create and start your automotive ads

This step assumes you have a catalog and product set ready, and have set up the required vehicle events on your website or in your mobile app. If not, see catalog setup and event setup.

Learn more

Marketing API

• Ad Set, destination_type

• Campaign, Objective Validation

  Automotive Inventory Ads

• Supported Formats

• Supported Fields - Vehicle

• Supported Fields - Dealership

Automotive Offers Ads

• Supported Formats
• Supported Fields

Business Help Center

• About Advantage+ Catalog Ads with an On-Facebook Destination⁠
• Set Up an Advantage+ Catalog Ads Campaign with an On-Facebook Destination⁠