Gateway Products: Conversions API Gateway and Signals Gateway

Updated: Feb 2, 2025

The Conversions API Gateway and Signals Gateway "Gateway Products" share a common set of components and infrastructure that provides the foundation for both. This foundation is usually referred to as the "Gateway Products" in this documentation.

Conversions API Gateway

Efficiently send events from your new or existing Meta Pixels to your Conversions API Gateway, which can then forward them to the Meta Conversions API.

• Conversions API Gateway: Setup Guide
• Conversions API Gateway Data Source Management

Signals Gateway

Create flexible events pipelines that support various data sources and data destinations.

• Signals Gateway: Setup Guide
• Pipeline Management

Gateway Platform Details

Some of the Gateway Platform's common components include:

• Account Management
• Host User Management
• Host Settings
• Control Plane API
• Software Updates

The Gateway Platform architecture consists of the following:

• Server application which receives incoming events, transforms events, and sends them to a destination depending on which pipeline type has been configured
• A web UI where businesses can administer, maintain and monitor their Conversions API Gateway or Signals Gateway server instance

Gateway Admin UI

Both Gateway products provide a web-based user interface for instance configuration and data management. You can access this UI from: https://<Gateway Platform Endpoint>/hub/

Learn More

• Signals Gateway
• Conversions API Gateway