Professional Services

Updated: Jun 30, 2026

The Professional Services API allows you to manage service catalog items such as consulting, home services, health and wellness, and other professional services. You can read and update individual items using the /{professional-services-id} node.

Permissions

To use this API, your app needs the following permission:

• catalog_management

Reading

To retrieve a professional services item, send a GET request:

GET /v25.0/{professional-services-id} HTTP/1.1
Host: graph.facebook.com

Fields

Field	Type	Required	Description
id	string	Yes	A unique content ID for the product. Each content ID must appear only once in your catalog. To run Advantage+ catalog ads, this ID must exactly match the content ID for the same product in your Meta Pixel code. Character limit: 100.
retailer_id	string	Yes	Retailer-provided unique identifier for the service item.
name	string	Yes	The name of the service. Shown in ads. Character limit: 200. See title specifications⁠.
description	string	No	A short and relevant description of the service. Shown in ads. Use plain text and don't enter text in all capital letters. Character limit: 9999. See description specifications⁠.
image_url	string	Yes	The URL for the main image of your service. Shown in ads. Must be in a supported format (JPG/PNG) and at least 500 x 500 pixels. See image specifications⁠.
url	string	Yes	The link to the specific service page on your business's website where people can learn more about or book this service. Links must begin with http:// or https://.
price	string	No	The price of the service. Shown in ads. Format the price as a number followed by the 3-letter currency code (ISO 4217 standards). Use a period (.) as the decimal point, do not use commas.
sale_price	string	No	The discounted price of the service if it's on sale. Format the price as a number followed by the 3-letter currency code (ISO 4217 standards). Use a period (.) as the decimal point, do not use commas. A sale price is required if you want to use an overlay for discounted prices.
currency	string	No	ISO 4217 currency code for the price.
brand	string	No	The brand associated with the service. Character limit: 100.
service_category	string	No	Type of service offered (for example, consulting, cleaning, home services). Used to recommend your service to the right people.
hours_available	array<string>	No	Hours during which the service is available. Use the format from the OpeningHoursSpecification standard (for example, ["Mo-Fr 08:00-18:00", "Sa 10:00-15:00"]).
duration	string	No	Typical length of a service session (for example, "2 hours").
award	array<string>	No	Any notable awards won by the service or provider. Character limit: 200.
has_certification	array<string>	No	Certification information about the service or organization.
user_rating	float	No	The average user rating of the service. Enter a rating between 0.0 and 5.0, using a single decimal place. Can be shown in ads.
rating_count	integer	No	The number of users who have left ratings on the service. Can be shown in ads.
address	object	No	Address of the service location. Contains the following sub-fields: street_address, city, region, country, postal_code, latitude, longitude, neighborhoods (array).
availability_circle_origin	object	No	The center point of a circular service area. Contains latitude and longitude sub-fields. Use with availability_circle_radius and availability_circle_radius_unit.
availability_circle_radius	float	No	Radius of the circular service area. Use with availability_circle_origin and availability_circle_radius_unit.
availability_circle_radius_unit	enum	No	Unit for the availability radius. Supported values: * km * mi
availability_polygon_coordinates	array<object>	No	Ordered lat/lng pairs tracing the perimeter of a polygonal service area. Each object contains latitude and longitude sub-fields.
availability_postal_codes	array<string>	No	Postal codes where the service is available.
tags	array<string>	No	Tags for product organization.
additional_image_urls	array<string>	No	Additional image URLs for the service beyond the primary image. You can add up to 20 images.
video_urls	array<string>	No	URLs for videos of your service. Videos can be shown in ads and make your ads more engaging. Must be a direct link to download the video file. You can add up to 20 videos.
custom_label_0 through custom_label_4	string	No	Any relevant information you want to add to your ad creative such as in the headline.
custom_number_0 through custom_number_4	integer	No	Any number you want to filter products by when you create product sets. Use this to filter by number ranges (is greater than and is less than). Use whole numbers between 0 and 4294967295. Decimals and commas are not supported.
applink_ios_url	string	No	A deep link to your app on iOS. Used to send people from your ads to your app, if installed. If it isn't installed, redirects to your website or the App Store.
applink_ios_app_store_id	integer	No	The unique numeric identifier for the app on the Apple App Store.
applink_ios_app_name	string	No	The official name of the app as it appears on the Apple App Store.
applink_android_url	string	No	A deep link to your app on Android. Used to send people from your ads to your app, if installed. If it isn't installed, redirects to your website or Google Play.
applink_android_package	string	No	The unique package identifier for the Android app.
applink_android_class	string	No	Android activity class name.
applink_android_app_name	string	No	The official name of the app as it appears on the Google Play Store.

Creating

To create professional services items in a catalog, you can use:

• Product Feed — upload items via a scheduled data feed.
• Items Batch API — create or update items in bulk via the API.
• Product Catalog Professional Services edge — create items individually via the API.

Updating

To update a professional services item, send a PUT request with the fields you want to change:

PUT /v25.0/{professional-services-id} HTTP/1.1
Host: graph.facebook.com
Content-Type: application/json

{
  "name": "Premium Home Cleaning",
  "description": "Professional deep cleaning for homes and apartments",
  "price": "150.00 USD",
  "service_category": "Home Services",
  "duration": "3 hours"
}

All fields are optional for partial updates. The API updates only the fields you include in the request body.

For the full list of updatable fields, see the Fields section above.

Response

{
  "success": true
}

Deleting

To delete a professional services item, send a DELETE request:

DELETE /v25.0/{professional-services-id} HTTP/1.1
Host: graph.facebook.com

Response

{
  "success": true
}