Create an ad set

Updated: Jun 24, 2026

After creating your ad campaign, the next step is to create an ad set to add to your campaign. The ad set contains the bidding, targeting, and budget information for your campaign.

To create an ad set within your campaign, send a POST request to the /act_<AD_ACCOUNT_ID>/adsets endpoint. Specify the name of the ad set, the associated campaign_id, targeting specifications, and daily_budget details.

Example API request:

curl -X POST \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adsets \
  -F 'name=My Ad Set' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'daily_budget=1000' \
  -F 'targeting={"geo_locations":{"countries":["US"]}​}' \
  -F 'access_token=<ACCESS_TOKEN>'

Required parameters

Name	Description
name	The name of the ad set.
campaign_id	The ID of the campaign to which the ad set belongs.
daily_budget	The daily budget specified in cents.
targeting	The target audience based on geographic locations.

Learn more

• Ad Account Ad Sets Reference
• Ad Set Reference