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Conversions API Gateway: Instance Activation

Updated: Feb 2, 2025

Access the admin domain (specified during the stack creation process) in the browser. Login with the email address and password provided during stack configuration.

Please complete the initial setup phase of Conversions API Gateway using Google Chrome. Please note that you will need to link the Conversions API Gateway instance to Meta, and some browsers create errors during this process. Please make sure ad-blockers are disabled as well.

Conversions API Gateway admin Log In screen with Email and Password fields and a Log In button.

Once you've logged in successfully as an admin user, you'll be guided through the final configuration steps of the Conversions API Gateway.

1. Setup Overview

From the Overview screen, click Next to continue the setup process.

Conversions API Gateway setup wizard on the Overview step with a four-step sidebar and a Next button.

2. Choose a Name

Provide the name for your organization; we recommend using the name of the business as it is shown in the corresponding Meta Business Account. Meta will use this name to attribute event traffic to your organization. If telemetry is enabled, this name will also identify all telemetry (monitoring) data sent by the Conversions API Gateway instance to Meta.

Click Next to continue.

Choose name step of the setup wizard with an Organization name field and Back and Next buttons.

3. Confirm Meta Business Account

You'll need to connect a Meta Business Account to the Conversions API Gateway. To do so, click Get Started and follow the steps to connect your business using your Meta Business Account.

Click Next.

Confirm Meta Business Account step showing a Connect your business to Facebook panel with a Get Started button.

Once you've completed the connection process, click Next.

4. Domain Management

Initial configuration is complete, and the final step in setting up this Conversions API Gateway instance is to add a domain.

Manage accounts screen with an empty accounts table and a Get Started prompt to set up custom domain routing.

See Also

Unofficial mirror for reference/search purposes. All content originates from developers.facebook.com — see the source link at the top of each page. Machine-readable indexes: llms.txt · llms-full.txt · About