Commerce Platform

Updated: Jun 29, 2026

The Commerce Platform enables ecommerce solutions and retailers to integrate their infrastructure with the tools available to sell their products across Meta technologies, including Shops, Marketplace, and Instagram Shopping.

Powered by the Graph API, the Commerce platform allows direct sellers and platform partners to build a seller onboarding experience and manage their product catalog and order management flows.

Shops ads now use offsite checkout: buyers discover products on Facebook and Instagram and complete checkout on your website. Learn how to set up Shops ads.

Get started

For the best user experience and project guidance, follow these steps to complete your integration setup. Each integration experience shares the same recommended reading of Concepts and Setup required prior to building an integration. The integration steps are specific to your role as a direct seller or platform partner. The references are guides that allow you to explore additional functions.

Recommended	References
* Concepts * Setup * Integration Steps * Best Practices * Commerce Integration (Platform Partners Only)	* Catalog and Inventory * Order Management * Finance Reporting * Customer Communication