Standard Enhancements Preview

Updated: Jan 14, 2025

Starting with Marketing API v22.0, previews for standard enhancements will no longer be available. Instead, you can get the previews of individual Advantage+ Creative features by following the instructions in Get Started with Advantage+ Creative.

The sub-features within the standard enhancement bundle for single image ads include image_template, image_touchups, text_optimizations, and inline_comment. For single video ads, the sub-features are video_auto_crop, text_optimizations, and inline_comment.

The Advantage+ Creative Preview API supports generating previews for ads both before and after publishing the ad.

• Provide the creative ID or ad ID to see previews of published ads
• Provide the creative spec to see previews of unpublished ads

Existing functionality

See the Ad Preview documentation for more information on the existing functionality.

• Provide the creative or ad ID and placement

  curl -X GET \
  -d 'ad_format="DESKTOP_FEED_STANDARD"' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v25.0/<CREATIVE_ID>/previews

• Receive the iframe response.

  {  
  "data": [  
  {  
  "body": "<PREVIEW_LINK>",  
  }  
  ]  
  }

• Click on the link to see the previews.

Updated functionality

• Provide the creative or ad ID and placement with new parameters.

  curl -X GET \
  -d 'ad_format="DESKTOP_FEED_STANDARD"' \
  -d 'access_token=<ACCESS_TOKEN>' \
  -d 'creative_feature=standard_enhancements'\
  https://graph.facebook.com/v25.0/<CREATIVE_ID>/previews

• Receive the iframe response.

  {
  "data": [
  {
  "body": "<preview link>",
  "transformation_spec": {
  "standard_enhancements": [
  {
  "body": "<preview link>",
  "optimization_type_description": "Vary image aspect ratio",
  "status": "eligible"
  },
  {
  "body": "<preview link>",
  "optimization_type_description": "Image templates for Feed",
  "status": "eligible"
  }
  ]
  }    }
  ]
  }

• Click on the link to see the previews.

Parameters

See the Ad Preview documentation for existing parameters. New parameters are listed below.

Name	Description
creative_feature	The Creative feature to apply to the preview. Possible values: standard_enhancements

Limitations

• Advantage+ Creative previews are currently only supported on the MOBILE_FEED_STANDARD, INSTAGRAM_STANDARD, INSTAGRAM_REELS and INSTAGRAM_STORY placements.

• Image ad previews on MOBILE_FEED_STANDARD may appear cropped, even without manual crops, because the placement supports a limited range of aspect ratios. See Aspect ratios supported by placements in Meta Ads Manager⁠ for more information about aspect ratio support for each placement.

• The following transformations in Standard Enhancements do not have preview support:

  • Inline Comment
  • Text Liquidity