Get Threads Ads Insights

Updated: Jun 17, 2026

For stats on your Threads ads, use the Insights API from ad account to ads.

curl -G \
  -d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/<CAMPAIGN_ID>/insights

Limitations

• Meta keeps the volume of Threads ads intentionally low while this placement is in an early testing phase, therefore expect that delivery to Threads will be low. You will see this reflected in your placement breakdown reporting if your campaign delivers on Threads.

Breakdowns

If you are running a campaign on Instagram, Facebook, and Threads, add breakdowns=publisher_platform, platform_position to see the stats of the placements separately:

curl -X GET \
  -d 'access_token=<ACCESS_TOKEN>' \
  -d 'fields=impressions' \
  -d 'breakdowns=publisher_platform, platform_position' \
"https://graph.facebook.com/v25.0/<AD_SET_ID>/insights"

The result looks like this for Threads:

{
"data": [

    {
      "impressions": "168",
      "date_start": "2024-03-26",
      "date_stop": "2024-04-24",
      "publisher_platform": "threads",
      "platform_position": "threads_feed"
    },
      ],
  "paging": {
    ...
  }
}

When requesting breakdown by publisher_platform, platform_position for insights on an ad campaign, the only option for the Threads platform is threads_feed.

There are other breakdown combinations which include publisher_platform, platform_position that you can use. To track performance of ads with Threads placements with external tools, use the url_tags macro SITE_SOURCE_NAME to distinguish different placements.

Tracking tags

View tags are not publicly available. When view tags by an approved vendor are permitted on Facebook mobile campaigns, they are also allowed for Threads ads. You can use the ad creativeurl_tag field with Threads ads.

You can use third-party tracking tags for Threads ads, however note that ad delivery is not optimized for third-party tracking tools. To make sure that the third-party tracking tool can track Threads ads properly, use the ad creativeurl_tag field with utm_source=threads.