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Include Facebook Login Data in Conversions API Gateway Pipelines
Updated: Feb 2, 2025
Signals Gateway advertisers who have built Conversions API Gateway pipelines can use Facebook Login data. This feature can be helpful for improving the Event Match Quality Score of events sent from websites that use "Login with Facebook".
The feature is disabled by default in the Signals Gateway but advertisers can turn it on by following the below steps.
How to Enable the Feature
- Go to your Signals Gateway admin console page, which is hosted on your subdomain.
Note: You can also launch your Signals Gateway instance in the Events Manager Setting Tab. Look for the Signals Gateway section and select Launch.
- Log in to your Signals Gateway admin console.
- In the side nav, hover over the "Account settings" and select the "Advanced matching" menu item
- Enable toggle for Include customer Facebook Login ID for advanced matching.
