Advantage custom audience

Updated: Jun 30, 2026

For more information about Advantage custom audience, see Help Center: About Advantage custom audience⁠.

Note: Campaigns with supported objectives are enabled by default.

• To opt in, set the custom_audience parameter within targeting_relaxation_types to 1.
• To opt out, set the custom_audience parameter within targeting_relaxation_types to 0.

If you use the custom_audience parameter within targeting_relaxation_types for an unsupported objective, the API returns an error.

Example

curl \
  -F "name=relaxation null test" \
  -F "bid_strategy=LOWEST_COST_WITHOUT_CAP" \
  -F "daily_budget=100" \
  -F "billing_event=IMPRESSIONS" \
  -F "campaign_id=<CAMPAIGN_ID>" \
  -F "access_token=<ACCESS_TOKEN>" \
  -F "targeting={'geo_locations': {'countries': ['US', 'GB']}, 'custom_audiences': [{<CUSTOM_AUDIENCE_DATA>}], 'targeting_relaxation_types': {'custom_audience': 1}​}" \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adsets