Destination Ads - Catalog & Feed

Updated: Jun 26, 2026

To promote destinations on Facebook, you have to share information about them with Facebook. You do this by creating a destination catalog and then filling it with destinations.

Upload CSV or XML files for 'destination feeds' with the destinations you want to promote

You can create and manage your destination catalog in your Commerce Manager⁠.

To use the API to manage your catalog:

• Create a destination catalog
• Upload your feed to Facebook
• Create product sets out of your destination catalog
• Associate the catalog to your event sources

Destination feed - upload your destinations to Facebook

A destination feed is a file with the destinations you want to promote. Every line or item in the file represents a single destination. You can use one or more destination feeds, as long as all feeds together contain all destinations you want to promote.

Supported destination feed formats

CSV - sample and description

CSV sample⁠ | TSV sample (flattened)⁠ | TSV sample (JSON-style)⁠

• The first row must list the chosen field names in the order the values will be given. Subsequent rows then supply the corresponding values for each destination.
• Fields containing whitespace or commas should be enclosed in "double quotes".
• Nested or multi-value fields, such as address, neighborhood or image can be represented using JSON-encoded values or by a set of "flattened" plain-text columns labeled using JSON-path syntax, such as address.city, neighborhood[0], image[0].url, image[0].tag[0], image[0].tag[1]. Both conventions can be used interchangeably in the same file.

XML - sample and description

XML sample⁠

• A root <listings> XML node encloses a set of <listing> nodes, each of which represents a destination.
• The file must begin with a valid <?xml declaration tag.

The feed parser automatically detects UTF8, UTF16, or UTF32 text encodings, and defaults to LATIN1 if it encounters an unexpected byte sequences. You can provide text in field values in any language; however, field names must be given exactly as below, in English.

Supported fields - destinations

The following supported fields are designed for items you add to your product catalog.

For localized catalogs, see supported fields for destinations.

Field Name and Type	Description
destination_id type: string	Required. Max length: 100 Your unique identifier for the destination within the catalog. This identifier will be matched with any content_ids provided in your destination app and pixel events. Tip: To improve performance, avoid using a space for this unique identifier field.
address type: object	Required. Complete address for the destination that must be resolvable to its location. See Address Object Parameters
image type: object	Required. Max items: 20 Image data for this destination. You can provide up to 20 images for the destination. Each image contains two fields: url and tag. You can have multiple tags associated with an image. You must provide at least one image. Each image can be up to 4 MB in size. See Image Object Parameters
url type: string	Required. Link to the external site where you can view the destination page. You can specify a URL on ad level too using template_url_spec. URLs on ad level take precedence over URLs in the feed.
type type: string	Required. Max items: 20 Type of destination, such as beach, city, food, sightseeing, culture, history, shopping, museum, tranquility, scenery, nature, architecture, business, friendly people, relaxation, night market, mountain, temple, hiking, snorkeling, and so on. There can be multiple types associated with a destination; meaning a destination can have multiple attributes, such as beach and sightseeing.
name type: string	Required. Most common name of the destination.
neighborhood type: string	Optional. Max items: 20 One or more neighborhood(s) for the destination. Examples: Soho, Las Vegas Strip
latitude type: float	Optional. Latitude of the destination. Example: 37.484100
longitude type: float	Optional. Longitude of the destination. Example: -122.148252
description type: string	Optional. Max size: 5000 Short paragraph describing the destination.
price type: string	Optional. Can be lowest or average price for this destination. You must specify the value with currency. Example: 99.99 USD
price_change type: int	Optional. Price change: * 0: No price change * -10: 10% price drop * 20: 20% price increase Can be used for building product sets and in the universal creative ("average price dropped by X").
applink type: element	Optional. Deep link straight to the destination details page in your mobile app using App Links. Specify deep links in order of precedence, highest to lowest: * On ad level using template_url_spec * here in the feed using an Applink Object * By adding App Link meta tags to your website.
status type: string	Controls whether an item is active or archived in your catalog. Only active items can be seen by people in your ads, shops, or any other channels. Supported values: active, archived. Items are active by default. Learn more about archiving items⁠. Example: active Note: Some partner platforms such as Shopify may sync items to your catalog with a status called staging, which behaves the same as archived. This field was previously called visibility. The old field name is still supported, but use the new name status.
custom_label_0 custom_label_1 custom_label_2 custom_label_3 custom_label_4 type: string	Max character limit: 100 Up to five custom fields for any additional information you want to filter items by when you create sets. For example, you could use a custom field to indicate all items that are part of a summer sale, and then filter those items into a set. This field supports any text value, including numbers. Example: Summer Sale This field is supported by supplementary feeds.
custom_number_0 custom_number_1 custom_number_2 custom_number_3 custom_number_4 type: int	Up to five custom fields for any additional number-related information you want to filter items by when you create sets. This field allows you to filter by number ranges (is greater than and is less than) when you create a set. For example, you could use this field to indicate the year an item was produced, and then filter a certain year range into a set. This field supports whole numbers between 0 and 4294967295. It doesn't support negative numbers, decimal numbers, or commas, such as -2, 5.5, or 10,000. Example: 2022
internal_label type: string	Add internal labels to help filter items when you create product sets⁠. For example, you could add a "summer" label to all items that are part of a summer promotion and then filter those items into a set. Labels are only visible to you Enclose each label in single quotes (') and separate multiple labels with commas (,). Don't include white spaces at the beginning or end of a label. Character limit: Up to 5,000 labels per product and 110 characters per label. Example (TSV, XLSX, Google Sheets): ['summer','trending'] Example (CSV): "['summer','trending']" Note: If you're currently using custom labels (custom_label_0 to custom_label_4) for filtering product sets, switching to internal labels (internal_label) instead is recommended. Unlike custom labels, you can add or update internal labels as often as needed without sending items through policy review each time, which can impact ad delivery. This field was previously called product_tags. The old field name is still supported, but use the new name internal_label.

Product deep links

Provide deep links in feed following the App Links specification. Deep link information in feed takes precedence over any information Facebook collects with App Links metadata with our web crawler.

If you already have deep link information from App Links, you don't need to specify this data. Facebook uses information from App Links to display the correct deep link. To display deep links in your ads, see Advantage+ Catalog Ads, Ad Template.

Image object parameters

Field Name and Type	Description
url type: string	Required. URL of the destination image. Follow these image specifications: * All images must be in JPG, GIF, or PNG format. * For carousel ads and collection ads: Images display in square (1:1) format. The minimum image size is 500 x 500 px. For best quality, use 1024 x 1024 px. * For single image ads: Images display at a 1.91:1 aspect ratio. The minimum image size is 500 x 500 px. For best quality, use 1200 x 628 px.
tag type: string	Optional. String that represents what's in the image. There can be multiple tags associated with an image. Examples: Fitness Center, Swimming Pool INSTAGRAM_STANDARD_PREFERRED - Allows advertisers to tag a specific image in their feed as the default image that will be used for Instagram. This tag is case sensitive.

Address object parameters

Nested or multi-value fields, such as address can be represented using JSON-encoded values or by a set of "flattened" plain-text columns labeled using JSON-path syntax, such as address.region. Both conventions can be used interchangeably in the same file.

Field Name and Type	Description
addr1 (address.addr1) type: string	Street address of destination. Example: 675 El Camino Real
address.city (city) type: string	Required. City where destination is located. Example: Palo Alto
address.region (region) type: string	Required. State, county, region, or province for destination. Example: California
address.postal_code (postal_code) type: string	Postal code or zip code for destination. Required unless country does not have a postal code system. Examples: * 94125 * NW1 3FG
address.country (country) type: string	Required. Country of the destination. Example: United States
address.city_id (city_id) type: string	Value to use in deep link URL (template_url) in the universal creative.

Applink Object Parameters

If you have separate apps for iPhone and iPad, specify iPhone and iPad specific information. Otherwise specify only iOS information.

Field Name and Type	Description
ios_url type: string	A custom scheme for the iOS app. Example: example-ios://electronic
ios_app_store_id type: string	The app ID for the App Store. Example: 1234
ios_app_name type: string	The name of the app (suitable for display). Example: Electronic Example iOS
iphone_url type: string	A custom scheme for the iPhone app. Example: example-iphone://electronic
iphone_app_store_id type: string	The app ID for the App Store. Example: 5678
iphone_app_name type:string	The name of the app (suitable for display). Example: Electronic Example iPhone
ipad_url type: string	A custom scheme for the iPhone app. Example: example-ipad://electronic
ipad_app_store_id type: string	The app ID for the App Store. Example: 9010
ipad_app_name type: string	The name of the app (suitable for display). Example: Electronic Example iPad
android_url type: string	A custom scheme for the Android app. Example: example-android://electronic
android_package type: string	A fully-qualified package name for intent generation. Exammple: com.electronic
android_app_name type: string	The name of the app (suitable for display). Example: Electronic Example Android

The following sections are only relevant to manage your catalogs using this API.

Create a destination catalog using the API

A destination catalog is a container for the destinations you want to promote. To use the catalog API, make sure you have the appropriate Marketing API Access Level and that you have accepted the Terms of Service⁠ by creating your first catalog through Meta Business Suite⁠.

To create a destination catalog for destination ads, set vertical to destinations:

curl -X POST \
  -F 'name="Test Destination Catalog"' \
  -F 'vertical="destinations"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v10.0/BUSINESS_ID/owned_product_catalogs

Upload your destination feeds via the API

Once you have created the catalog, you must upload your destination feed(s) to Facebook. Use the API to create a feed object for every feed you want to upload. Scheduled and direct uploads are supported.

For scheduled uploads, specify a schedule when you create the feed. For non scheduled uploads, don't specify a schedule.

curl -X POST \
  -F 'name="Test Feed"' \
  -F 'schedule={
       "interval": "DAILY",
       "url": "http://www.example.com/sample_feed.tsv",
       "hour": "22"
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/<PRODUCT_CATALOG_ID>/product_feeds

In either case, the response is:

{ "id" : <PRODUCT_FEED_ID> }

Once you have created the feed (with or without schedule), you can do a one time upload of your feed using the PRODUCT_FEED_ID:

curl \
-F "url=http://www.example.com/sample_feed.xml" \
-F "access_token=<ACCESS_TOKEN>" \
https://graph.facebook.com/<API_VERSION>/<PRODUCT_FEED_ID>/uploads

For scheduled uploads, specify a schedule when you create the feed. For non scheduled uploads, don't specify a schedule.

curl -X POST \
  -F 'name="Test Feed"' \
  -F 'schedule={
       "interval": "DAILY",
       "url": "http://www.example.com/sample_feed.tsv",
       "hour": "22"
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/<PRODUCT_CATALOG_ID>/product_feeds

In either case, the response is:

{ "id" : <PRODUCT_FEED_ID> }

Once you have created the feed (with or without schedule), you can do a one time upload of your feed using the PRODUCT_FEED_ID:

curl \
-F "url=http://www.example.com/sample_feed.xml" \
-F "access_token=<ACCESS_TOKEN>" \
https://graph.facebook.com/<API_VERSION>/<PRODUCT_FEED_ID>/uploads

Filter destination catalog to destination sets

A destination set is a subset of your catalog. To setup destination ads, you need a destination set. Therefore, you have to create at least one.

Destination sets are defined by filters that are applied to the destination catalog. For example, you can create a destination set with all destinations that had a large price drop. Do note you can also create a destination set without any filters. When you create a destination set without filters, the destination set will contain all destinations in your catalog.

curl \
  -F 'name=Test Destination Set' \
  -F 'filter={"price_change":{"lt":-20}​}' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/<PRODUCT_CATALOG_ID>/product_sets

The filter parameter is made up of the following operators and data:

Operators	Filter Type
i_contains	Contains substring. Operator is case-insensitive.
i_not_contains	Does not contain substring. Operator is case-insensitive.
contains	Contains substring. Operator is case-insensitive.
not_contains	Does not contain substring. Operator is case-insensitive.
eq	Equal to. Operator is case-insensitive.
neq	Not equal to. Operator is case-insensitive.
lt	Less than. For numeric fields only.
lte	Less than or equal to. For numeric fields only.
gt	Greater than. For numeric fields only.
gte	Greater than or equal to. For numeric fields only.

Data	The data being filtered
country	Country of the destination.
price	Price for this destination. The price is in cents.
currency	Currency.
price_change	Price drop or increase.
city	City of the destination.
description	Description for this destination.
name	Name for this destination.
destination_set_id	Your unique identifier for the destination within the catalog.

Associate the Catalog to Your Event Sources

To map the data from your event sources (your pixels and app events) to your catalog, every catalog must be associated with these event sources:

• Go to your business manager's catalog page⁠ and click Associate Sources.
• Select the app and pixel that are receiving the travel events. Alternatively, you can use the API.

curl \
  -F 'external_event_sources=["<PIXEL_ID>","<APP_ID>"]' \
  -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v25.0/<PRODUCT_CATALOG_ID>/external_event_sources

When making the API call, specify the following parameters:

Parameter Name & Type	Description
external_event_sources type: int[]	A list of Pixel and App IDs to associate with the catalog.