Create an ad campaign

Updated: Jun 24, 2026

The first step in launching an ad campaign is to create the campaign itself using the API.

To create an ad campaign, send a POST request to the /act_<AD_ACCOUNT_ID>/campaigns endpoint with key parameters including the campaign's name, objective, and status.

Example API Request:

curl -X POST \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/campaigns \
  -F 'name=My Campaign' \
  -F 'objective=LINK_CLICKS' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>'

Required parameters

Name	Description
name	The name of the campaign.
objective	The goal of the campaign, for example, LINK_CLICKS.
status	The initial status of the campaign. Set status to PAUSED to keep the campaign inactive until you finish setup.

Learn more

• Ad Account Ad Campaigns Reference
• Ad Campaign Reference