Testimonials in Partnership Ads

Updated: May 21, 2026

Advertisers can add a creator testimonial as a featured comment to their partnership ads. You can add testimonials to partnership ads featuring creator or brand media.

Permissions

You need the following permissions:

• ads_management
• business_management
• pages_read_engagement
• pages_show_list
• instagram_basic
• instagram_branded_content_ads_brand

Inline partnership testimonial ads

Example request (inline ads)

For ad creative creation:

curl -X POST \
  -F "branded_content={
    "testimonial": "Test Testimonial Ads"
  }" \
  -F "facebook_branded_content={
    "sponsor_page_id": "<FB_SPONSOR_PAGE_ID>"
  }" \
  -F "instagram_branded_content={
    "sponsor_id": "<IG_SPONSOR_ID>"
  }" \
  -F "object_story_spec={
    "instagram_user_id": "<IG_USER_ID>",
    "page_id": "<FB_PAGE_ID>",
    "link_data": {
      "call_to_action": {
        "type": "LEARN_MORE"
      },
      "caption": "<CAPTION_TEXT>",
      "link": "<LINK_URL>",
      "message": "<MESSAGE_TEXT>",
      "name": "<NAME>",
      "picture": "<PICTURE_URL>"
    }
  }" \
  -F "access_token=<ACCESS_TOKEN>" \
"https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives"

Example response (inline ads)

{  
  "id": "<CREATIVE_ID>"  
}

Boost partnership testimonial ads

Example request (boost ads)

For ad creative creation:

curl -X POST \
  -F "branded_content={
    "testimonial": "Test Boosting Testimonial Ads"
  }" \
  -F "facebook_branded_content={
    "sponsor_page_id": "<FB_SPONSOR_PAGE_ID>"
  }" \
  -F "instagram_branded_content={
    "sponsor_id": "<IG_SPONSOR_ID>"
  }" \
  -F "source_instagram_media_id=<SOURCE_IG_MEDIA_ID>" \
  -F "object_id=<OBJECT_ID>"
  -F "access_token=<ACCESS_TOKEN>" \
"https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/adcreatives"

Example response (boost ads)

{  
  "id": "<CREATIVE_ID>"  
}

Learn more

• Create Partnership Ads by Boosting an Existing Post