Guides

Updated: Jun 30, 2026

Use these guides to help you perform common actions with the Conversions API.

Send Requests and Verify Events

Learn how to send events to the Conversions API, handle dropped events and batch requests, and confirm that your events have arrived.

Set up Conversions API as a platform

If you offer the Meta Pixel to your clients, add Conversions API functionalities. Learn how to set up our server events as part of your platform.

Zapier integration

Use the Zapier automation platform to send events to our Conversions API. Use Facebook's Zapier app to automatically send events every time something changes in your data source.

Conversions API for Google Tag Manager

Use the Conversions API to collect key web and offline event data shared from a server that you set up on the Google Cloud Platform. Learn how to implement the Conversions API.

Meta Business SDK features for the Conversions API

Learn about Meta Business SDK advanced features designed especially for Conversions API users: Asynchronous Requests, Concurrent Batching, and HTTP Service Interface.

End-to-end implementation

Step-by-step guide to implement the Conversions API. Instructions for Direct Integration and Integration as a Platform.

Conversions API gateway

An overview and step-by-step guide for configuring and implementing the Conversions API Gateway. Also includes instructions for troubleshooting and monitoring.

Conversions API gateway: AWS App Runner

A step-by-step guide for implementing a Conversions API Gateway setup using AWS App Runner.

Conversions API gateway for multiple accounts

Step-by-step guide for connecting data sources managed by different Meta Business Accounts to the same Conversions API Gateway instance.

Conversions API gateway for multiple accounts control plane API

This API allows developers to programmatically manage accounts, data sources and other configurations of a Gateway instance.