Conversions API Gateway Data Pipeline

Updated: Feb 2, 2025

The Conversions API Gateway data pipeline will only allow Meta Pixel as a data source, and Meta Conversions API as a data destination. You can manage your data pipelines in the Data pipeline page, including creating and deleting pipelines.

Pipeline Creation

Click the Create data pipeline button on the top right drop down menu on the Data pipelines page.

After selecting the Conversions API Gateway pipeline option, you can create a Conversions API Gateway pipeline by connecting a Meta Pixel selected from the pixel connection flow.

Deleting a Data Pipeline

Click the name of the Conversions API Gateway data pipeline and go to the pipeline details page. Then find the Actions drop down button on the top right corner, and click Delete pipeline.

You can also delete a Conversions API Gateway data pipeline from either the Data source or Data destination tab. Click the Meta Pixel data source or data destination, and find the Actions drop down button on the top right corner, and click Disconnect pipeline.

Upon clicking the Disconnect Pipeline button, a pop-up window will appear to guide you through the deletion process to its completion.

Editing a Data Pipeline

Only data pipeline names can be updated for Conversions API Gateway data pipelines. Data sources and data destinations cannot be updated once they are connected.

Update the pipeline name: