Partnership Ad Codes

Updated: Jun 16, 2026

You can get a unique ad code to share with your partner to allow them to boost your content, including archived content, into partnership ads⁠ that feature both of your accounts in the header.

If organic content has been previously boosted as a partnership ad or a regular ad on Instagram, that content can no longer be edited, but it can be boosted again.

Permissions

• instagram_basic
• instagram_branded_content_creator scoped on the creator's Instagram account ID
• business_management

How partnership ad codes work for creators

• Allow brand partners to run ads with you — Sharing an ad code allows your brand partner to boost content, including archived content and hidden Collab posts⁠, as a partnership ad.
• Tag brand partners in your branded content — If a post, story, or reel is branded content, your brand partner will be tagged as the paid partner and will replace any existing paid partner. Learn more about branded content on Instagram.⁠
• The post doesn't display as an ad on your profile — The ad won't be visible on your profile, but it may appear as posted from your account instead of your partner's if viewers are more likely to respond to it.
• The ad will be listed in the Meta Ads Library — Meta's Ad Library is a public database of ads running across Meta technologies and shows all active and public branded content that's running on Facebook and Instagram. Learn more about the Meta Ad Library.⁠

See Create an Instagram partnership ad code to share with partners⁠ for more information.

Obtain a partnership ad code

To obtain a partnership ad code to share with your brand partner:

• Get the Instagram media ID of the branded content to be boosted as a partnership ad.
• Create an ad code for the selected media. You can also delete ad codes from selected media, if needed.

Note: The ad code can be used for ads creation in Ads Manager or via the Partnership Ads API.

Create a partnership ad code

You can create an ad code for media you own with a POST call to the /{ig-media-id}/partnership_ad_code endpoint.

Example request

curl -i -X POST \
  -F "access_token=<ACCESS_TOKEN>" \
"https://graph.facebook.com/v25.0/<IG_MEDIA_ID>/partnership_ad_code"

Example response

{  
  "ad_code": "<AD_CODE>"  
}

Delete a partnership ad code

You can remove an ad code from media you own by making a DELETE call to the {ig-media-id}/partnership_ad_code endpoint.

Example request

curl -i -X DELETE \
  -F "access_token=<ACCESS_TOKEN>" \
"https://graph.facebook.com/v25.0/<IG_MEDIA_ID>/partnership_ad_code"

Example response

{  
  "success": true  
}