Create an ad

Updated: Jun 24, 2026

To create an ad, combine an existing ad set with an ad creative.

You create the ad by sending a POST request to the /act_<AD_ACCOUNT_ID>/ads endpoint along with parameters such as the adset_id and creative details.

Example API Request:

curl -X POST \
  https://graph.facebook.com/v25.0/act_<AD_ACCOUNT_ID>/ads \
  -F 'name=My Ad' \
  -F 'adset_id=AD_SET_ID' \
  -F 'creative={"creative_id": "<CREATIVE_ID>"}' \
  -F 'status=ACTIVE' \
  -F 'access_token=<ACCESS_TOKEN>'

Required parameters

The ad-creation request requires the following parameters:

Name	Description
adset_id	The ID of the ad set under which the ad runs.
creative	Contains the creative ID for the ad.
status	Set status to ACTIVE to launch the ad, or to PAUSED to keep the ad inactive until you finish setup.

Learn more

• Ad Account Ads Reference
• Ad Reference