Create an admin system user

Updated: Jun 21, 2026

This page has guidance on how to create an admin system user for Managed Partner Ads. An admin system user can create new users, add accounts, assign permissions, and access all assets belonging to the business.

Before you begin

You must own a Meta app that's associated with your Meta Business Suite to add system users. See Add Apps to Your Meta Business Suite⁠ for more information.

Create the system user

• Go to the Business Settings⁠.
• Under Users, click System Users.
• Click the Add button.
• Name the system user and select Admin as the system user role.
• Click Create system user to complete the setup.
• After you create the system user, click the Edit button and grant the Finance Editor⁠ role.

You can only have one system admin user per Meta Business Suite account.

See more

• Business Help Center: Add Apps to Your Meta Business Suite⁠
• Business Help Center: Add System Users to Your Meta Business Suite⁠
• Developer Documentation: System Users in Meta Business Suite