Targeting restrictions

Updated: Jun 30, 2026

Advertisers running housing, employment, and credit ads, who are based in the United States or running ads targeted to the United States have different sets of restrictions. See Special Ad Category.

Limitations on ad targeting:

Area	Limit
Minimum age of a user to target ad	13 years old
Maximum age of a user to target ad	65 years old
Languages targeted per ad	90 (50 recommended)
Interests targeted	No limit (100 recommended)
Colleges targeted	200 (100 recommended)
Workplaces targeted	200 (100 recommended)
Majors targeted	200 (100 recommended)
Cities targeted	250
Regions targeted	200
custom_locations	200
geo_markets	210
Connections targeted	50
Latest graduation year targeted	1980
Targeting by zip code	50,000. Past limit was 2500 zip codes. If you use more than 50,000 zip codes, Meta creates an object that represents a set of zip codes. You can view this object in the ad set's targeting_spec.