Create Branded Content

Updated: Jun 30, 2026

Creators, celebrities, and media companies can share branded content on Facebook. Branded content posts are any content that features or is influenced by a brand partner for an exchange of value.

See About branded content on Facebook, Instagram, and Threads⁠ for more information.

Before you begin

You will need to:

• Comply with Meta's Branded Content Policy⁠ and Ads Policy⁠.
• Have a verified Facebook Page or Profile.
• Use the Marketing API or Ads Manager to create branded content posts.
• Tag your brand partner in the posts using the branded content tool or Marketing API.
  • If the branded content tool is not available for your Page, submit an application⁠ for access.

Create a Page post

Make a POST call to the /{page-id}/feed endpoint to create a post on your Page. The sponsor_id, share_status, and message fields are required.

You can allow brand partners to directly boost your posts by using direct_share_status=1 to grant permission to a brand partner. Otherwise, set direct_share_status=0.

Example request

curl -X POST \
  -F "access_token=<ACCESS_TOKEN>" \
  -F "message=Check out some beautiful products in this grocery store" \
  -F "direct_share_status=1" \
"https://graph.facebook.com/v25.0/<PAGE_ID>/feed"

Example response

{  
  "id":"<POST_ID>"  
}

Post photos

You can add photos to your post with the /{page-id}/photos endpoint. The sponsor_id, share_status, and the message fields are required.

Specify a url field to link to an existing photo. You can also upload the photo as an attachment to the post.

See Page Photos for more information.

Example request

curl -X POST \
  -F "access_token=<ACCESS_TOKEN>" \
  -F "message=Check out some beautiful products in this grocery store" \
  -F "direct_share_status=1" \
  -F "url=<PHOTO_URL>"
"https://graph.facebook.com/v25.0/<PAGE_ID>/feed"

Example response

{  
  "id":"<POST_ID>"  
}

Post a Video

Posting a video with branded content requires several steps:

• Make a call specifying you want to upload a video.
• Use the returned video object ID to upload the video.
• Complete the video transfer by setting the share status. Make sure to provide a sponsor_id for the video, which adds branded content to the story.

See Uploading Videos for more information.

Example request

curl -X POST \
  -F "access_token=<ACCESS_TOKEN>" \
  -F "upload_phase=finish" \
  -F "upload_session_id=<SESSION_ID>" \
  -F "sponsor_id=<BRAND_ID>" \
  -F "direct_share_status=1" \
"https://graph-video.facebook.com/v25.0/<PAGE_ID>/videos"

Example response

{  
  "success":true  
}

Live Video

To create branded live video:

• Create a live video object.
• Update the live video object and add a sponsor_id.
• Start your live video stream.

To learn more about creating and managing live video streams, see Live Video API.

You can query the list of live videos for a Page and use the video ID to update the sponsor_id, or you can use the ID returned when you first create your live video.

Updating branded content

Changes to post content with a brand ID on the web or on mobile devices are not supported. However, you can use the Marketing API to update a post to include or change a sponsor by changing the value of the sponsor_id field on a post object.

To add a sponsor to a post, make a POST call to the /{page-post-id} endpoint and specify a sponsor_id. To change the sponsor on a post, pass in a new sponsor_id value.

You can allow or prohibit a brand partner directly boosting a post by providing the sponsor_id and a change to the direct_share_status field.

Example request

curl -X POST \
  -F "access_token=<ACCESS_TOKEN>" \
  -F "sponsor_id=<BRAND_ID>"
  -F "direct_share_status=1" \
"https://graph.facebook.com/v25.0/<PAGE_POST_ID>"

Example response

{  
  "success":true  
}

Comments moderation

You can moderate comments on branded content posts using the /{comment-id} endpoint's is_hidden parameter. The is_hidden parameter lets you moderate comments even when the post was created by another Page, without needing the creator to take action.

Note: This is only available for comments on Page posts.

To hide a comment, send a POST request to the /{comment-id} endpoint with is_hidden set to true. Setting is_hidden to false will unhide the comment.

See the Comment API reference for more information.

Example request

curl -X POST \
  -F "access_token=<ACCESS_TOKEN>" \
  -F "is_hidden=true" \
"https://graph.facebook.com/v25.0/<COMMENT_ID>"

Example response

{  
  "success":true  
}