Product Deep Links

Updated: May 9, 2023

Provide deep links in your feed following the App Links specification. Deep link information in your feed takes precedence over any information Facebook collects with App Links metadata with our web crawler.

If you already have deep link information from App Links, you don't need to specify this data. Facebook uses information from App Links to display the correct deep link. To display deep links in your ads, see Advantage+ Catalog Ads, Ad Template.

For iOS, only provide iPhone or iPad app information if they are different from the general iOS app.

Use a product group to group all product variants. A product group identifies products that are almost identical but have variations such as color, material, size, or pattern. Product groups make it easier to advertise additional colors, styles, or patterns for a particular product. All products in a product group share the same item_group_id. In Advantage+ catalog ads, we pick only one item out of the group based on the signal we received from the pixel or app.

For the suggested formats for scheduling data feeds, see the CSV and TSV sample files on the catalog reference page.

Name	Description	Required
applink.android_app_name	The name of the Android app for display. For example, Electronic Android.	No
applink.android_package	The fully-qualified package name for intent generation. For example, com.electronic.	No
applink.android_url	The custom URL scheme or Android App Link for your Android app. For example, android://electronic or https://www.example.com/path/to/component/android.	No
applink.ios_app_name	The name of the iOS app for display. For example, Electronic iOS.	No
applink.ios_app_store_id	The iOS App ID for the App Store. For example, 1234.	No
applink.ios_url	The custom URL scheme or Universal Link for your iOS app. For example, ios://electronic or https://www.example.com/path/to/component/ios.	No
applink.ipad_app_name	The name of the iPad app for display. For example, Electronic iPad.	No
applink.ipad_app_store_id	The iPad App ID for the App Store. For example, 9010.	No
applink.ipad_url	The custom URL scheme or Universal Link for your iPad app. For example, ipad://electronic or https://www.example.com/path/to/component/ipad.	No
applink.iphone_app_name	The name of the iPhone app for display. For example, Electronic iPhone.	No
applink.iphone_app_store_id	The iPhone App ID for the App Store. For example, 5678.	No
applink.iphone_url	The custom URL scheme or Universal Link for your iPhone app. For example, iphone://electronic or https://www.example.com/path/to/component/iphone.	No
applink.windows_phone_app_name	The name of the Windows app for display. For example, Electronic Windows.	No
applink.windows_phone_app_id	The Windows App ID for the app store, as a GUID. For example, ee728e01-7727-4168-9c8f-85c7eef40112.	No
applink.windows_phone_url	The custom URL scheme for your Windows Phone app. For example, windows://electronic.	No