Support for Managed (Partnered) Developers

Updated: Mar 3, 2026

Managed developers are Instant Games studios that have been accepted into Facebook's partner program.

What Does Managed Developer Status Mean?

Being a managed developer means you have a direct relationship with the Facebook Gaming team. This includes:

• A dedicated partner manager who understands your game and business goals
• Priority access to support channels for faster issue resolution
• Early access to new platform features and beta programs
• Strategic guidance on how to optimize your game for the Facebook platform
• Regular communication with the Facebook Gaming team

Dedicated Partner Manager

Your partner manager is your primary point of contact at Facebook. They can help you with:

• Technical issues: Escalating bugs and platform issues to engineering teams on your behalf.
• Strategic advice: Recommending best practices for monetization, retention, and player acquisition based on data and experience with similar games.
• Feature requests: Communicating your needs to the product team and keeping you informed of upcoming platform changes.
• Policy questions: Clarifying Facebook's policies and how they apply to your game.
• Launch support: Coordinating promotional opportunities and ensuring smooth launches for new games or major updates.

Priority Support Channels

Managed developers have access to support channels that offer faster response times than the standard self-service tools. Your partner manager will provide you with the details for these channels, which may include:

• Direct email to your partner manager and the support team
• Dedicated chat channels for real-time communication
• Priority bug reporting with escalation to engineering teams

Response times for managed developers are significantly shorter than for standard support requests. Critical issues affecting live games are treated with urgency.

Escalation Process

If you encounter an issue that requires escalation, follow this process:

• Contact your partner manager with a detailed description of the issue, including your App ID, steps to reproduce, expected behavior, actual behavior, and any relevant screenshots or logs.
• Your partner manager will triage the issue and determine the appropriate team to handle it.
• For critical issues (e.g., your game is down, a major bug is affecting players), your partner manager can escalate directly to engineering teams for rapid resolution.
• Your partner manager will keep you updated on the status of the issue until it is resolved.

For platform-wide outages or incidents, your partner manager will proactively communicate status updates.

Regular Check-Ins

Managed developers typically have recurring meetings with their partner manager. These check-ins may include:

• Performance reviews: Discussing your game's key metrics (DAU, retention, revenue) and identifying opportunities for improvement.
• Roadmap alignment: Learning about upcoming platform features and planning how to incorporate them into your game.
• Campaign planning: Coordinating acquisition campaigns and promotional activities.
• Feedback sessions: Sharing your experience with the platform and providing input that shapes future product development.

The cadence of check-ins is determined by your partner manager based on your needs and the stage of your game.

How to Become a Managed Developer

Managed developer status is not self-service. Facebook's Gaming Partnerships team evaluates developers based on several factors, including:

• Game performance: Games with strong engagement metrics (DAU, retention, revenue) are more likely to be considered.
• Growth potential: Studios with games that show significant growth potential on the Facebook platform.
• Portfolio: Studios with multiple games or a track record of successful titles.
• Platform engagement: Developers who actively use platform features and demonstrate a commitment to building on Facebook.

If you believe your studio meets these criteria, you can express interest by:

• Reaching out through the Facebook Developer Support portal and indicating your interest in the partner program.
• Making your game visible by publishing it, growing your player base, and demonstrating strong performance metrics.

There is no formal application form. The Facebook Gaming Partnerships team actively monitors the ecosystem and reaches out to developers whose games show strong potential.

Related Resources

• Support for All Developers - Self-service support resources available to every developer.
• Gaming Insights - Track the performance metrics that demonstrate your game's potential.