Measure Your App Ad

Updated: Aug 16, 2021

Measuring ad performance only applies for ads with a promoted object containing the app ID. To obtain an app ID, register the app on Facebook.

We recommend that all advertisers use Facebook's SDK to measure mobile installs. The developer needs to install the latest SDK and set up their app to measure the performance of your mobile ads:

• Measuring Installs and In-App Conversions: Use App Events to get detailed insights on the engagement and ROI coming from your mobile ads.
• Measuring Using Ads Manager: Check Ads Manager's graphical reports to get insights about the performance, audience, and placement of your ads.

However, if your client is currently using a third-party to measure installs or would prefer to work with a third-party (i.e., for lifetime value calculation), we have partnered with companies to provide measurement solutions for mobile app install ads:

• Mobile Measurement Partners⁠: Work with a Facebook Marketing Partner to get deeper insights or measure across several ad networks. Search for a Measurement Partner.⁠

You can confirm that the volume of installs is being correctly reported in the Insights section for your app in the App Dashboard. In addition, in the App Summary Page, there is a time stamp 'Last Mobile Install Reported' for iOS and Android so that you can confirm that an install is being reported.

Please refer to the stats, report stats, or conversions documentation for retrieving ad related statistics.