Custom Audiences for App Ads

Updated: Aug 4, 2025

Visit the following Business Help Center articles to learn how to target your ads for a specific audience.

• About Custom Audiences⁠
• About lookalike audiences⁠
• Create and save a new audience in the Ads Manager⁠
• Create audience segments in Meta Ads Manager⁠
• Create an app activity custom audience⁠
• Create a customer list custom audience⁠

Visit the Marketing API developer documentation to learn how to target ads programmatically.