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Messenger Analytics
Updated: Jan 2, 2023
Once your Messenger experience is launched, there are lots of ways to collect valuable insights and analytics on how it is being used and what people on Messenger think about it.
Messaging Insights API
With the Messaging Insights API (provided via the Pages Insights API), you can programatically retrieve the same information that appears in the Page Insights tab of your Facebook Page.
Page Insights
You can also view your Facebook page and check the Messages tab under Insights.
This is a good spot to check your spam and block rates. Keep them low by focusing on a good user experience!
Exporting Page Insights Data
Beginning March, 31, 2023, you will no longer be able to download a CVS file from the Messenger Analytics dashboard. Visit the Messaging Insights API to learn how to get these insights.
You can export analytics data by navigating to App Analytics under Messenger. This is restricted to admins of the app.
Integrating with Third-party Analytics Services
You may also consider integrating your existing analytics provider with Messenger.
Most analytics providers allow you to create server side events, these can then be used to measure retention, engagement, errors and other metrics that are important to your experience.