Upcoming changes to messaging limits

Updated: Jun 17, 2026

The changes described in this document are now live, and are only here for reference purposes. Our Messaging limits document has been updated to reflect these changes.

We currently calculate and set messaging limits on a per-number basis. Starting October 7, 2025, we will instead calculate and set messaging limits on a business portfolio basis, and all business phone numbers within each portfolio will share them.

Existing business portfolios will have their messaging limit set to the highest limit of any phone number within their portfolio (for example, if a portfolio has a phone number with a limit of 100K and other phone numbers with lower limits, the portfolio's limit will be set to 100K).

These portfolio-based limit changes will result in:

• Faster access to higher limits, with upgrades within 6 hours (compared to the current 24 hours) and immediate access to the portfolio's limits for newly registered numbers.
• Greater flexibility, allowing you to have as many phones as needed without requiring additional phones to access higher limits, since all phones share the portfolio's limit.
• Reduced administrative burden and operational costs, by minimizing the need for unnecessary phone numbers.

Changes

	Before October 7, 2025	Starting October 7, 2025
Where are limits set?	On individual business phone numbers. For example, phone number A could have a limit of 10K but phone number B could have a limit of 100K.	On individual business portfolios. For example, a portfolio with two business phone numbers could have a limit of 100K, and both phone numbers share the 100K limit.
Starting limit for newly created business portfolios	Not applicable	250
Starting limit for a newly registered number	250	Shares the messaging limit set on the business portfolio.
Limit upon becoming eligible for automatic scaling	1,000	2,000
Time to increase limit via automatic scaling	We increase the limit 24 hours after you meet the criteria.	Limit increased 6 hours after meeting criteria.
Phone number quality states	The Flagged phone number quality⁠ state is possible. If your business phone number quality rating has been set to Flagged for the last 7 days, we will decrease its limit by one level, immediately.	The Flagged phone number quality⁠ state is no longer possible. If your business phone number quality rating drops, its messaging limit will not be downgraded.
Automatic scaling criteria	* Your business phone number is connected * Your business phone number quality rating is Medium or High * In the last 7 days, your business has utilized at least half of your current messaging limit	* You are sending high-quality messages across all of your business phone numbers and templates. * In the last 7 days, your business has utilized at least half of your current messaging limit
Webhooks	business_capability_update webhook: * max_daily_conversation_per_phone value indicates business phone numbers' messaging limit. phone_number_quality_update webhook: * current_limit value indicates business phone numbers' messaging limit or throughput level.	business_capability_update webhook: * The webhook will include a new max_daily_conversations_per_business parameter, which indicates the business portfolio's messaging limit (2000, 10000, 100000, or UNLIMITED). * The existing max_daily_conversation_per_phone parameter will now indicate the business portfolio's messaging limit (values same as above). We will remove this parameter in February 2026. phone_number_quality_update webhook: * The webhook will include a new max_daily_conversations_per_business parameter that describes the portfolio's messaging limit (values same as above). * The existing current_limit value will now indicate the business portfolio's messaging limit or the business phone number's throughput level. The parameter will be removed in February 2026.
Throughput eligibility requirements	For a business phone number to become eligible for 1,000 messages per second: * The business phone number must be able to initiate an unlimited number of messages in a rolling 24-hour period. * The business phone number must have a Medium quality rating⁠ or higher.	For a business phone number to become eligible for 1,000 messages per second: * The business portfolio associated with the phone number must have an unlimited messaging limit. * The business phone number must be used to message 100K or more unique WhatsApp user phone numbers, outside of a customer service window, within a moving 24-hour period. * The business phone number must have a Medium quality rating⁠ or higher. If you meet our eligibility requirements, we will automatically upgrade your business phone number to 1,000 messages per second within 12 hours.
Endpoints	To get a business phone number's current messaging limit, request the messaging_limit_tier field on the business phone number.	To get a business portfolio's current messaging limit, request the (new) whatsapp_business_manager_messaging_limit field on the business portfolio, or a WhatsApp Business account or business phone number within the portfolio. You can request this field directly on any of these resources, or indirectly using field expansion with any endpoints that return business portfolios, WhatsApp Business accounts, or business phone numbers.

WhatsApp Manager changes

Starting October 7, 2025, the WhatsApp Manager⁠ > Overview panel's Limits section will be updated to reflect portfolio-based limits and scaling information:

In addition, a new Messaging Limits panel will be added to WhatsApp Manager, displaying your business portfolio's current limit and scaling information:

Upcoming change support

If you are an Enterprise Developer and run into any issues or have technical questions related to changes mentioned in Messaging limits, open a Direct Support ticket, using Topic: "WABiz: Account & WABA" and Request Type: "Messaging Limits". If you have multiple Meta business accounts, be sure to select the appropriate account.