Appearance
Call button
Updated: Jun 17, 2026
The call button dials a phone number when a user taps it. The phone number must be in the format +<COUNTRY_CODE><PHONE_NUMBER>, for example +15105559999.
Supported usage
The call button is supported for use with the following:
- Generic template
- List template
- Button template
- Media template
Properties
| Property | Type | Description |
|---|---|---|
type | String | Type of button. Must be phone_number. |
title | String | Button title. 20 character limit. |
payload | String | Phone number to dial. Format must have + prefix followed by the country code, area code, and local number. For example, +16505551234. |
Sample request
curl -X POST -H "Content-Type: application/json" -d '{
"recipient":{
"id":"<PSID>"
},
"message":{
"attachment":{
"type":"template",
"payload":{
"template_type":"button",
"text":"Need further assistance? Talk to a representative",
"buttons":[
{
"type":"phone_number",
"title":"Call Representative",
"payload":"+15105551234"
}
]
}
}
}
}' "https://graph.facebook.com/me/messages?access_token=<PAGE_ACCESS_TOKEN>"Sample response
{
"recipient_id": "1254477777772919",
"message_id": "AG5Hz2Uq7tuwNEhXfYYKj8mJEM_QPpz5jdCK48PnKAjSdjfipqxqMvK8ma6AC8fplwlqLP_5cgXIbu7I3rBN0P"
}